Why “SMART” Goals Aren’t Always Smart—And What to Try Instead
We’ve all heard it: set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. It’s the golden rule of goal setting, the tried-and-true method that’s supposed to keep us on track, focused, and accountable. But if you’ve ever found yourself staring at a meticulously crafted SMART goal and still feeling stuck, uninspired, or completely overwhelmed, you’re not alone.
While SMART goals can be helpful in many situations (especially for structured, deadline-driven tasks), they aren’t the only way to set goals—and they’re definitely not the best fit for everyone. So, let’s break out of the traditional mold and explore some alternative methods that might actually spark motivation, creativity, and meaningful progress.
1. The “DUMB” Goal Method (Yes, Really)
Before you roll your eyes, hear me out—DUMB goals are anything but foolish. This method, coined by leadership expert Brendon Burchard, focuses on Dream-driven, Uplifting, Method-friendly, and Behavior-triggered goals. Instead of narrowing your focus to what’s "achievable" in the most practical sense, DUMB goals encourage big thinking and emotional investment.
✔ Dream-driven: What excites you? What feels like a stretch but gives you butterflies?
✔ Uplifting: Your goals should inspire you, not drain you.
✔ Method-friendly: Do you have ways to make progress, even if they aren’t step-by-step instructions?
✔ Behavior-triggered: Instead of rigid deadlines, focus on habits and routines that naturally move you toward success.
Example: Instead of “Lose 10 pounds in three months,” a DUMB goal could be “Build a lifestyle that makes me feel strong and confident.” This shift takes the pressure off arbitrary numbers and focuses on sustainable behaviors.
2. The “WOOP” Framework
Developed by psychologist Gabriele Oettingen, WOOP is a research-backed method that blends optimism with realism. It stands for Wish, Outcome, Obstacle, Plan—a simple, four-step process that makes goals feel both exciting and achievable.
✔ Wish: What do you truly want? (Be bold, be honest!)
✔ Outcome: How will it feel when you achieve it? (Visualize it!)
✔ Obstacle: What could get in your way? (Self-sabotage? External factors?)
✔ Plan: How will you navigate those obstacles? (Create if-then strategies.)
Example: Instead of “I want to write a book,” try:
Wish: I want to finish my first novel.
Outcome: I’ll feel so accomplished and proud holding a finished draft in my hands.
Obstacle: I tend to procrastinate when I get stuck.
Plan: If I get stuck, I’ll set a timer for 15 minutes and free-write anything.
WOOP works well because it acknowledges challenges instead of pretending they don’t exist—while also keeping your focus on what’s possible.
3. The “Flexible Goal” Approach
Sometimes, goals fail because life happens. Maybe your priorities shift, or unexpected opportunities (or setbacks) arise. Flexible goals allow you to set an intention while staying open to change.
✔ Set a direction instead of a destination.
✔ Create checkpoints instead of rigid deadlines.
✔ Leave room for adjustment based on new insights or circumstances.
Example: Instead of “Get 10 new clients by June,” a flexible goal might be “Expand my business reach and connect with more potential clients.” You can adjust your methods (networking events, social media, partnerships) based on what’s working.
The Bottom Line
SMART goals have their place, but they’re not the only way—or even the best way—for everyone. If you’ve ever felt boxed in by strict goal-setting rules, try experimenting with a method that sparks passion, adaptability, and momentum.
The best goals? They’re the ones that actually get you moving.
Which one of these methods have you tried? Which one do you like best? I’d love to hear your thoughts!
I can’t wait to cheer you on!
XO,
Shannon